Burger King Texican Whopper Commercial Controversy

[Matt Reyes]

What do you yall think about this?

At first, it can be funny, but still plays upon stereotypes of Mexicans. Que opinan?

[Matt Reyes]

The thing that gets me is at the end "A taste of Texas with a little spicy Mexican".

[Henry Ramirez]

Personally, I think it's kind of funny. I don't think I ever take these things to heart or personal. Afterall, it's just targeting the masses... In any case, I think it was tastefully done. I guess on the Border does similar type of advertising but they use different medium. Worst case, it could be the new Tejano? Technically, I guess I would consider myself a Texican. All in good humor... About the ... spicy Mexican...? What do you feel like eating? The answer would be; Italian, German, Tai, Chinese, Japanese, or Mexican? I don't know? What do you think?

[Matt Reyes]

I'm not too shaken up by the commercial either, but I can see where some parts of it can be distasteful to Mexicanos.

Henry Ramirez said:

Personally, I think it's kind of funny. I don't think I ever take these things to heart or personal. Afterall, it's just targeting the masses... In any case, I think it was tastefully done. I guess on the Border does similar type of advertising but they use different medium. Worst case, it could be the new Tejano? Technically, I guess I would consider myself a Texican. All in good humor... About the ... spicy Mexican...? What do you feel like eating? The answer would be; Italian, German, Tai, Chinese, Japanese, or Mexican? I don't know? What do you think?

[Rene Mendez]

What I would love to see some of these groups place on their websites is the results of their marketing. For example, the Texican - 20%, etc.

[Rene Mendez]

I understand that they tried to sneak the last part into the commercial, to minimize controversy, but it really doesn't bother me. I don't know, I can see where it can be offensive, but I had not seen this commercial in El Paso, TX.