U.S. Hispanic Market Facts
U.S. Hispanic Market Facts
Population
* There are 45.5 million Hispanics living in the U.S. or 15% of the population. There are an additional 10 million+ undocumented Latinos. 2
* By 2050, it's estimated that there will be 132.8 million Hispanics in the U.S.
* The median age of the Hispanic population in 2007: 27
Purchasing Power
* In 2008, U.S. Hispanic purchasing power was $951 billion.
* It's estimated that by 2013, U.S. Hispanics will have a purchasing power of $1.4 trillion.
* Where U.S. Hispanics are spending their dollars: groceries, phone services, furniture, gasoline, clothing and footwear.
Technology
* 54% of U.S. adult Hispanics go online; English- dominant and bilingual Hispanics are more likely to go online, 78 and 76%,respectfully.4
* 54% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and 18% are English only or more than Spanish.3
* 59% of U.S. Hispanics own a cell phone, and 49% of this same group sends/receives text messages. 4
Media
* According to Advertising Age, Hispanics tend to trust the information they read in their local newspaper. They listen to the radio for quick news updates and rely on magazines to keep them informed. They are also receptive to television advertising and tend to remember those ads when shopping.
TOP HISPANIC MARKETS 3
Market/DMA Population
1. Los Angeles 8.5 million
2. New York 4.4 million
3. Miami/Ft.Lauderdale 2.1 million
4. Houston 2.0 million
5. Chicago 1.9 million
Top Emerging Hispanic Markets to keep an eye on…2
* Little Rock (48% increase in Hispanic population from 2000-2005)
* Atlanta (40.4% increase in Hispanic population from 2000-2004)
* Greensboro (40.3% increase in Hispanic population from 2000-2004)
* Las Vegas (35.1% growth in Hispanic population from 2000-2004)
* Washington D.C. (27.6% increase in Hispanic Population from 2000-2004)
Sources: 1-Nielsen Media Research 2-U.S, Census Bureau 2006 3-Synovate, 2006 4-Pew Hispanic Center: Latinos Online
source: http://toolkit.prnewswire.com/elclub/multius_facts.shtml
Population
* There are 45.5 million Hispanics living in the U.S. or 15% of the population. There are an additional 10 million+ undocumented Latinos. 2
* By 2050, it's estimated that there will be 132.8 million Hispanics in the U.S.
* The median age of the Hispanic population in 2007: 27
Purchasing Power
* In 2008, U.S. Hispanic purchasing power was $951 billion.
* It's estimated that by 2013, U.S. Hispanics will have a purchasing power of $1.4 trillion.
* Where U.S. Hispanics are spending their dollars: groceries, phone services, furniture, gasoline, clothing and footwear.
Technology
* 54% of U.S. adult Hispanics go online; English- dominant and bilingual Hispanics are more likely to go online, 78 and 76%,respectfully.4
* 54% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and 18% are English only or more than Spanish.3
* 59% of U.S. Hispanics own a cell phone, and 49% of this same group sends/receives text messages. 4
Media
* According to Advertising Age, Hispanics tend to trust the information they read in their local newspaper. They listen to the radio for quick news updates and rely on magazines to keep them informed. They are also receptive to television advertising and tend to remember those ads when shopping.
TOP HISPANIC MARKETS 3
Market/DMA Population
1. Los Angeles 8.5 million
2. New York 4.4 million
3. Miami/Ft.Lauderdale 2.1 million
4. Houston 2.0 million
5. Chicago 1.9 million
Top Emerging Hispanic Markets to keep an eye on…2
* Little Rock (48% increase in Hispanic population from 2000-2005)
* Atlanta (40.4% increase in Hispanic population from 2000-2004)
* Greensboro (40.3% increase in Hispanic population from 2000-2004)
* Las Vegas (35.1% growth in Hispanic population from 2000-2004)
* Washington D.C. (27.6% increase in Hispanic Population from 2000-2004)
Sources: 1-Nielsen Media Research 2-U.S, Census Bureau 2006 3-Synovate, 2006 4-Pew Hispanic Center: Latinos Online
source: http://toolkit.prnewswire.com/elclub/multius_facts.shtml
About
Badge
© 2009 Created by Matt Reyes on Ning. Create a Ning Network!
